When thinking of the 70's you picture people with bell bottoms and platform shoes. At the beginning of the 70's the shoes had a small slim sole which gradually moved up to be an inch to four inches turning them into platform shoes. By the mid 70's platforms were our and running shoes were in.
Because the 70's were a big time for Disco, "disco clothes" were a big thing then. Meaning people would wear stretch clothes and light fabric to reflect under the colored disco lights. The reason this dress became popular was because there was a sort of "dress code" that you had to follow to be allowed in the clubs, like satin jackets, and medallions.
The 70's was a time where women were able to start choosing their own clothing, and decide what they wanted to wear on their own. Popular clothing for women were old style granny dress's, halter dress', hot pants, and mini skirts. Granny dress were normally worn with a high neck. Sometimes the stand neck was pie-crust frilled, or lace trimmed. Often they were made from a floral print design in a warm brushed fabric or viscose rayon crepe which draped and gathered well into empire line styles.
The 70's were a time for people to wear what they want and to start new ideas and new fashions by just wearing something that people haven't seen before. For the first time people weren't afraid to wear something that other people weren't already wearing.
During this time a commonly used name for this style, was a Hippy. A hippy is defined as someone who rejects the established culture; advocates extreme liberalism in politics and life style.
http://www.70sfashion.org/disco_fashion_of_the_70s.html
http://library.thinkquest.org/04oct/00816/fashion.html
http://www.70sfashion.org/70s_fashion_pics/70s_fashion_5.jpg
http://hdtvconsumer.com/1/wp-content/uploads/2011/02/fashion-of-the-70s-2310.jpg
http://www.mvhsdrama.com/Research/70sFashion_files/image002.gif
http://www.shefinds.com/files/70s_cast_max.jpg
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