Sunday, May 8, 2011

Steve Jobs booted off the job, yo.


From a garage in Cupertino, California, Steve Jobs and Steve Wozniak worked for hours on end to create a company that would change the world of technology forever. Previously, computers consisted of circuit boards and switches with flashing lights that were tedious and for the most part, unhelpful. On April 1st, 1976, Jobs and Wozniak's company, Apple, introduced their first system known as Apple I, an encased circuit board computer. This was just one step in the right direction to reach their goal of creating an inexpensive and easy to use system. However, since the Apple I was mostly aimed towards computer hobbyists, "Woz" knew that he must make the design more appealing for average people who were not computer users. So, to make their prize product better, higher resolution graphics were added so that pictures and words could be displayed rather than just words, floppy disc controllers were added for simple data storage, a simple operating system was created and more. The result of all these changes was the more compact and self-contained Apple II, released on June 5th, 1977. With more capability however, became more expenses, especially because of the amount of RAM. Throughout the Eighties and Nineties, the Apple II series became more popular in household and in education, with over 2 million units sold.

Although mainly based on Wozniak's Apple I design, the Apple II had several additions to enhance the operating system. Not only did it have a rare, beige, plastic casing, it had larger ROM and a more expandable RAM with 8 possible expansion slots. It was hard-coded on the ROM for easier programming and included two game paddles and a demo cassette with pricing starting at $1,298. Throughout the 80s and 90s, many more versions of the Apple II were released with faster and more improved enhancements. After the soaring success of the Apple II, Wozniak and Jobs wished to make a more bold and better system - the Mac. However, after a near fatal airplane accident, Wozniak left Apple in 1981 as a result of short-term memory loss. Jobs, left alone with such a daunting task, began working with Jef Raskin and Bill Atkinson. Despite disagreements with Raskin, Jobs was into the Macintosh project full force and the first model was released on January 22, 1984 after a Super Bowl Half-time "marketing blitz".

Although the Macintosh was a more non-computer user friendly version, it was given intense ridicule by "hard-core computer users". Shortly after this, Apple CEO John Scully fired founder Steve Jobs due to the initial decreased Macintosh sales. In addition to their personality clashes, this former president of PepsiCo. felt he knew what was best for the company despite his lack of computer knowledge. With just Scully left to run the company, he later admitted that he felt he made two mistakes. Primarily being that he chose IBM and Motorola with the PowerPC rather than Intel who fought to stay with Apple, only later to the processor to do graphics. Secondly, he waited until years later, when Apple was almost driven into the ground with no promise of selling, to bring Steve Jobs back. By 1992, the amount of inexpensive PC clones drove Macintosh sales into the ground and Steve Jobs returned to save the company in 1997. Without the return of Steve Jobs, Apple would have ceased to be a company however Apple continues to make bold, creative, visionary projects for the use of people worldwide. Needless to say, Apple founder Steve Jobs can never be booted from the job without repercussions, yo.


Pictures:
http://scrapetv.com/News/News%20Pages/Business/pages-5/Apple-still-refusing-to-pay-Steve-Jobs-Scrape-TV-The-World-on-your-side.html


Information:
http://www.geeks.com/techtips/2006/techtips-10aug06.htm
http://www.apple-history.com/
http://www.thedailybeast.com/blogs-and-stories/2010-06-06/why-i-fired-steve-jobs/#
http://www.businessinsider.com/apple-john-sculley-2010-10

1 comment:

  1. Well done Rachel! I would LOVE to have that shirt John Sculley is wearing, and the Apple belt buckle on Woz is pretty awesome, too.

    ReplyDelete